What is Re-Targeting?

Retargeting marketing is a part of the digital strategy you adapt to remind visitors of your products and services after they've left your site. Retargeting brings them back and gets them buying. Retargeting creates touch points to remind your customers of products and services they loved after leaving your website without buying. 

At Digijar, we remind the interested customers of what they wanted to buy by showing relevant, targeted ads that increase brand awareness and total conversions. With retargeting, we keep your products / services at top of mind of the customers as they continue browsing the internet, whether they're on social media, their favourite news site, or researching your competitors. Every time the customer watches retargeting ads, your brand gains traction and recognition until the customers are finally ready to buy. 

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How Does Re-Targeting Work?

Retargeting is a cookie-based technology that uses simple Javascript code to anonymously ‘follow’ your audience all over the Web.

Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. That’s why most marketers who use it see a higher ROI than from most other digital channels.

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