What Is PPC?

PPC or Pay-Per-Click marketing has revolutionized advertising and digital communication. PPC marketing is one approach of paid advertising which enables your website to rank higher and appear among the top search results. PPC uniquely combines marketing and advertising and is a leads and sales-oriented way of marketing. 

At Digijar, we use PPC marketing campaigns that are designed around the right keywords to target special audiences bringing in more focus on your brand and more significant responses from the customers. With PPC marketing, we create lead-generation campaigns for your brand, with measurable results that give us scope to change and improve our campaign strategy according to the customer responses. Through PPC marketing we help you evaluate your brand's connection and communication with your relative audience. That will boost traffic to your websites and social media channels, increase sales and increase brand recognition. 

PPC banner. Vector landing page of pay per click system with isometric hand clicks to ad on laptop screen and money. Online promotion, internet advertising with driving traffic to website

How does PPC work?

Once the ad goes live, where and when your ad appears and how much you pay for a click on it are all determined algorithmically based on your budget, bid, campaign settings and the quality and relevance of your ad.

Since all platforms that offer PPC advertising want to keep their users satisfied, they reward advertisers who create relevant, trustworthy pay-per-click campaigns with higher ad positioning and lower costs.

So if you want to maximize your profits from PPC, you need to learn how to do it right.

How to do effective PPC keyword research?

Keyword research for PPC can be incredibly time-consuming, but it is also incredibly important. Your entire PPC campaign is built around keywords and the most successful Google Ads advertisers continuously grow and refine their PPC keyword list. If you only do keyword research once, when you create your first campaign you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site.


Why Use PPC?

You can start receiving clicks very quickly.

PPC can easily be measured and tracked.

You can target your customers perfectly.

There are multiple ad formats available.

You are in full control of when ads run and how much you pay.

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