Lead Generation

What is Lead Generation?

Lead Generation is basically a marketing process of capturing potential customers who show interest in your products or services. In this time, where customers have a short span of attention, capturing those leads who are interested in your product or services and converting them into your customer base is extremely important. 

At Digijar, we attend to your target audience through lead generation which ensures your brand is ideally matched with the right customers. With Lead generation we will bring in right customers to target for your brand. Which in turn will increase your sales, increase Brand awareness and build brand loyalty. 

Why do we need Lead Generation?

When a stranger initiates a relationship with you by showing an organic interest in your business, the transition from stranger to customer is much more natural.

Lead generation falls within the second stage of the inbound marketing methodology. It occurs after you've attracted an audience and are ready to convert those visitors into leads for your sales team (namely sales-qualified leads).


The Different Types Of Leads

Cold Leads

Warm Leads

Hot Leads

Information Qualified Leads

Marketing Qualified Leads

Sales Ready/Accepted Leads

Sales Qualified Leads

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