Influencer Marketing -

Influencer Marketing

What Is Influencer Marketing?

Influencer marketing, at its fundamental, is a kind of social media promotion that relies on recommendations and mentions of products from influencers who have a sizable social following and are recognized as authorities in their field. Influencer marketing is effective because social influencers have established a high level of trust with their followers and recommendations from them provide social evidence to potential customers for your business.

Why is Influencer Marketing Important?

Influencer marketing is closely related to social media marketing, as most opinion leaders gather their audience from social platforms. This channel gives you access to an enormous audience – half of the global population uses social networks.

Better yet, influencer marketing enables you to reach people you can't attain through traditional advertising. Two-thirds of consumers use ad blockers, but the same people willingly take advice from influencers. As per CNBCTV18, 90% of users have purchased something based on an influencer’s recommendation.

SCHEDULE A FREE CONSULTATION